The Boone County Health Department has publicly apologized for a social media post(s) that the agency said did not necessarily reflect the opinion of the agency or its collective employee base.
On July 25, they made the following post:
“The Boone County Board of Health sincerely apologizes for the recent comments that have been posted using our official Facebook account. These are not the views of the board and have been made without approval. We are looking into the posts to find which employee or employees are responsible and will be dealing with it as a personnel matter. All commenting has been halted by our page until this review is complete.”
I saw a screen capture of one post in question that was shared from a trusted source that served as what appeared to be an anti-abortion sentiment. This post was deleted by someone at the health department.
Where you or I stand on the subject of abortion is irrelevant to my point.
Obviously, this post was made by an agency employee who was given Facebook administrator clearance, which would allow them to make posts for the health department and delete any comment.
For the record, this isn’t the first time I’ve seen what I would call “unprofessional” posts by the agency — but it is the first time I can recall seeing one that was obviously not meant to be posted on their page.
You see, as an administrator, you can manage multiple pages while maintaining your own personal Facebook presence.
I happen to be a person who has a personal page and is an administrator for multiple newspapers under the umbrella of HD Media. Beyond that, I am an administrator for my band’s page.
Now, if you aren’t very careful, you can accidentally publish information to the wrong wall that will be completely out of context. How do I know? I’ve done it.
Luckily for me, I’ve caught my errors within seconds and deleted them.
Now, sharing a flier for a show my band is playing on the Lincoln Journal’s Facebook page isn’t going to send readers into a hissy but, I still take pride in being able to multitask and do my job efficiently without these gaffes, despite a very clunky Facebook iPhone app.
I don’t know who this employee was, but I sincerely hope that the board for the health department takes into account that this was an obvious mistake. It didn’t jeopardize the health of anyone and just ruffled some political feathers for the short time it was published.
In the end, we opened our social media accounts as individuals and are allowing our employers to use our personal platform to promote their business for the betterment of all involved. Most often, it includes the betterment of our paycheck, so we all play along.
I get it. It is a tool we must all grasp and utilize in 2022.
For facts’ sake, just please keep that in mind that before you consider impeding someone’s livelihood for a mistake that did far less damage than what administering the wrong vaccine or medication could do. Remember that managing social media isn’t for everyone, and the fewer people involved in that, the lower chances are for embarrassing blunders.